Logo + Menu Redesign
Their old menu was an oversized tri-fold menu that was cumbersome and using graphics that were not consistent in style or the restaurants' brand. With the remodel of the restaurants' interiors as inspiration for the contemporary farm-style and color palette, a new cohesive look for the logo and menu was developed. I was able to market the menu items in a smaller, more manageable format and highlight their higher profit and specialty items in a more effective way. I developed a secondary logo further highlighting their specialty, Swedish Pancakes.
SOFTWARE: INDESIGN, PHOTOSHOP, ILLUSTRATOR, ACROBAT
[ Designed for Menu Masters ]
Dine-In Menu - Two Sided, Single Card
Logo Design
Front Detail
Back Detail (Shows example of alternate logo for focus on specialty 'Swedish Pancake')